As organisations continue to digitise and streamline their internal processes, for HR teams that sit at the heart of a business’s internal operations for managing their workforce, they are increasingly looking to adopt digital tools to enhance their day-to-day duties. 因此，人力资源技术领域飞速发展.
In 2020, the industry was estimated to be worth approximately £13 billion and by 2025, 据估计，它将增长到惊人的220亿英镑. Growth is being driven by a myriad of factors including the increased use of cloud-based solutions, 需要更高效的人力资源流程, 以及对人力资源数据和分析需求的增加. 但, 切断噪音，确保引线安全, 提高你的声誉, and retaining crucial in-demand talent is becoming a herculean task. So how can PR help to ensure that your HR tech business is in it for the long-haul? 这里有四个原因.
公关可以最大限度地提高企业在媒体中的声誉
PR professionals have an arsenal of tools and practices at their disposal to maximise a client’s profile and reputation in the media. The relationship between media representatives and PR practitioners is part and parcel of how the industry works and as your eyes and ears on the ground, we have all the experience to get your HR tech business placed in the media.
From identifying trending topics and reactive feature opportunities to allow you to ‘newsjack’ and place your brand at the front of a conversation to media relations, w在这里by PR professionals build strong relationships with journalists and publications covering the sector, PR can be your mouthpiece to build you presence in the media putting your business in front of thousands of eyes.
让公关来讲述公司创始人的故事
Shining a spotlight on those within your organisation who have got you to w在这里 you are today is a great way to raise your profile. 如果你的企业有一个迷人的起源故事, let your PR team find opportunities to share it in the media. 例如, Microsoft’s founder story plays a significant role in shaping the company’s culture, 价值与品牌识别. 重要的是，你的创始人的故事是真实的, 然而, 否则人们会看穿它. 如果创始人的故事不寻常或没有新闻价值, raising the profile of other members of your senior leadership team through bespoke thought leadership content can also have far-reaching benefits. This can help to enhance the personality of your business – allowing you to stand out amongst your competitors.
公关可以提高你留住优秀人才的能力
It’s no secret that businesses across a multitude of sectors are struggling to retain talent. 88%的英国劳动力经历过职业倦怠 in the last two years and industry buzzwords such as ‘the great resignation’ and ‘quiet quitting’ demonstrate that HR teams are struggling to retain talent within their organisation. Combine that with a wave of redundancies across the tech sector and the forecast seems unpredictable. 然而, PR can be a vital tool to aid you in these uncertain times – showcasing your organisation in the best possible light on an internal and external basis to keep that crucial talent happy, 积极进取，富有成效. From creating and distributing internal comms highlighting the positive values and company culture, 到员工权益项目, PR professionals can help spotlight what makes your business a great place to work – helping those already within the organisation feel valued in their workplace.
加强你的营销策略
PR is far from a one-trick pony and PR practitioners are equipped with a multitude of skills and services to help your HR tech business attract new leads to keep business growth healthy. From a wealth of content marketing options (including whitepapers and case studies showcasing the educational potential of your products and services) to influencer outreach programs w在这里 influencers within your target market are onboarded to help drive your brand to generate leads, as well as event management and thought leadership content. We’ve already touched upon the positive impact thought leadership content can generate in terms of establishing your C-level personnel as visionaries in the sector, 但是潜在客户产生呢? A consistent stream of top tier thought leadership content can help keep the tap running for attracting leads and new business as not only does showcase trust with your target audience, it can showcase your unique voice in a crowded market as you demonstrate expertise and the value of your products and services.
Interested in adopting PR to enhance the reputation of your HR tech business? 看看我们能为您提供什么服务 在这里.
