全球礼品市场价值巨大 620亿美元, with a steady annual growth rate of 2%.
的 绝大多数 of these gifts are purchased between November and December, proving just how important this time of year is for retailers.
根据 Shopify, holiday season sales should account for at least a quarter, 或者在某些情况下超过三分之一, 你们的年销售额.
Given that many shoppers struggle with choosing the right gifts, segmenting products into well-defined categories can offer a much-needed solution to many of your customers.
你是否选择一个登陆页, 一篇博文, 或者电子邮件活动, the creation of a holiday gift guide has the ability to captivate your intended audience and those seeking gifts for them.
在这个博客中, we are going to delve into the process of creating gift guides, 他们能带来的好处, and strategies for effectively marketing them this season.
什么是礼品指南?
A gift guide is a carefully curated collection of product recommendations designed to help shoppers find the perfect presents for specific people. 的se guides are typically organised by themes, 收件人, 或者价格范围, making it easier to find the perfect gift.
近年来, these guides have proven to be a valuable resource for those seeking inspiration and ideas. One study found that emails featuring gift guides generated a 增加48% in orders compared to other types of email campaigns.
如何制作礼物指南:
确定你的受众
Before you start to make your gift guide, you need to identify your exact target audience. Consider their demographics, interests, and preferences. Knowing your consumer is key, so the more specific, the better. 如果我们看一下由 看起来很棒, the writer has gathered eco-friendly beauty products, targeting those who want to opt for a “greener” Christmas.
将你的建议分类:
Organise your gift guide into categories to make it user-friendly. This is especially helpful if you’ve got a “gifts” landing page on-site. 这里有一个例子 白人公司, which organises each guide by 收件人 and budget. 通过列出低于30英镑的礼物, 下£50, or whatever value makes the most sense for your business, you can help shoppers manage their budgets and spend less time calculating costs. This will speed up the overall buying decision, resulting in a smooth user journey.
Way to categorise your recommendations:
- 性别(给他/她的礼物)
- 价格点(20英镑/ 50英镑/ 100英镑以下的礼物)
- Relationship types (Best Gifts for Mums/Dads/Teachers)
- Interests (Best Gifts for Self–Care Lovers/Foodies, etc)
- 年龄/世代(送给z世代的最佳礼物)
写出吸引人的描述:
Never underestimate the power of good copy. We recommend adding some engaging and informative descriptions for each product, 突出显示关键特性, 好处, 以及为什么它是一个很好的礼物. Don’t forget to also include pricing information and shoppable links.
创造具有视觉吸引力的内容:
说到网上购物, visual content is essential for capturing readers' attention and giving them a better understanding of the items. Even if you aren’t able to write long descriptions, at least make sure you are using high-quality images that show off your products.
提供送礼的想法和技巧:
If you want to go that step further, we recommend offering gifting tips throughout your guide. 建议深思熟虑的配对, 个性化礼物的方法, and advice on selecting the perfect present for particular people.
How to Market Your Christmas Gift Guide:
To market your Christmas gift guides, we suggest employing a multi-channel approach. Take a look at some of the suggestions below:
电子邮件营销
Incorporate key elements of your gift guides into segmented email campaigns. 的se will speak directly to your existing audience, making them more likely to convert. You may also want to include exclusive deals or promotions to incentivise conversions.
谷歌广告
Run paid advertising campaigns on 谷歌广告 to target users actively searching for holiday gift ideas. Use relevant keywords and compelling ad copy to capture the attention of potential shoppers.
写博客
If you don’t have a big digital marketing budget, we strongly suggest writing blog posts around your Christmas gift guides. Optimise these posts for SEO to attract organic traffic from search engines. To maximise visibility, you can then share these on social media and via email.
